Sustainable architecture and design both continue to rise in popularity in the private, commercial and public sectors. But individual companies and governments don’t altruistically reduce their carbon emissions simply for the health of the environment. They are also influenced by the health of their spreadsheets. The environmental claims of a product, business or, indeed, administration, are some of the biggest marketing tools money can buy, winning friends, contracts and even votes. So with so much information and disinformation out there to navigate, how do customers separate the honest environmental causes from the greenwashers?

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