forpeople’s new bike design for kettler combines performance and domesticity

forpeople reveals the ‘kettler frame’ bike series for the home

creative studio forpeople has partnered with german brand kettler to design its latest fitness equipment series called the ‘kettler frame’ bike. by combining performance cues with the warmth of living spaces, forpeople helped kettler rethink the fitness category by creating a language that brings exercise equipment into the heart of the home. after developing the new brand proposition, the bike series is brought to life through a first product range — ‘frame’ — which includes ‘speed’, ‘racer’ and ‘racer+’ bikes.

all images © forpeople

recreating classic cycling frames while nodding to the warmth of living spaces

the ‘kettler frame’ bikes designed by forpeople (see more here) reference classic cycling frames mixed with subtle furniture details, each in a set of colors inspired by objects typically from around a home. the range will be launched under the kettler name (see more here) in central europe and under the new name, ‘hoi’, in all other markets.

inspired by classic racing bike frames and furniture details