Waiting for ISE 2022 | Structure | Architonic

In recognition of the growing importance of Next Generation Audio and experience-driven sound across pro AV, ISE has partnered with the Eventos Filmax Cinema Gran Via complex to deliver the Sound Xperience concept. Located a few hundred metres away from Hall 5 at Fira de Barcelona, the cinema will host 12 uniquely configured audio spaces allowing companies to present a realistic representation of their latest technologies. Among the participating companies is UK-based professional loudspeaker system manufacturer Martin Audio. Director of Marketing James King confirms that involvement with Sound Xperience marks the realisation of a long-term ambition: “For the last five years we have always tried to team an exhibition stand with a demo room, and it was critical to ISE’s ongoing success that this was possible for Barcelona. We have introduced stellar new product in the last year, like our constant curvature array TORUS, so we are looking forward to getting the product in front of more…