vladimir naumov designs dreamy pink ‘yeti’ couch for MISSANA LAB

vladimir naumov’s digital design comes to life with missana lab

digital artist vladimir naumov has teamed up with MISSANA LAB—a research area of spanish furniture company missana—to bring one of his 3D designs into the real world. the aim of the collaboration is to generate a physical and tangible link between the handicraft industry and technology, between tradition and innovation. with the ‘yeti’ sofa, naumov is the second artist to take part in the project, becoming ‘LAB.02’.

visualization by vladimir naumov

a cloud-inspired form meets yeti-like texture

after months of work, MISSANA LAB has recreated the voluminous shape of the yeti sofa upholstered with a characteristic fur. to design the shaggy pink furniture piece, naumov was inspired by different cloud shapes, resulting in soft lines and a sofa that shouts comfort. the st petersburg-based artist then added ‘faux lama fur’ to create a shaggy sofa that now evokes its namesake abominable snowman—or yeti.

vladimir naumov’s work is developed through a special language trying to manipulate imagination and perception with the combination of surrealistic shapes and unusual colors. this sofa is a clear example and a reference in this creative universe, inviting us to travel to a magical world where everything is possible.

visualization by vladimir naumov

image by angel segura

image by angel segura