Urge – Illustration challenge to promote awareness for global hunger crisis

Urge – Illustration challenge to promote awareness for global hunger crisis

ILLUSTRATING SOCIETY IN A REAL LIGHT
UNI invites Architects, Visual/Graphic Designers, and the student fraternity for the first edition of its series of Graphic Design Challenges as part of its unit block, Graphis.

Challenges under ‘Graphis’ are carefully curated to bring out the best of visual communication and graphic language to educate, reflect, and inspire change with respect to pertinent world issues through visuals.

A picture is worth a thousand words, and Graphis abides by that adage, to inspire participants to try and portray complex ideas and emotions through a still image.

The competition understands the importance of efficient and effective communication in the digital age and aims to recognise innovative ideas and techniques that aim to redefine the notions guiding conventional graphic design, and foremost, create impact.

GLOBAL HUNGER CRISIS
Hunger crisis around the globe has become white noise in the ears of privileged people who get sufficient square meals every day, something that eludes over 1 billion people every day. It is a problem that is bound to rise as the population increases exponentially too.

The reason for this food shortage in a few countries span out as the developing and wealthier nations have enough production but due to economic inequalities do not reach the needy. This crisis coin has another face to it too, that is the amount of food that is wasted every day in these nations. While the world news covers most of the needs and supports this side of the crisis, it often leaves out the waste that we produce in daily life.

The aim of the competition brief is to create a poster on the theme: food waste and hunger crisis – two sides of the same coin.
The message conveyed in the poster would be to tackle food waste and the hunger crisis – the two faces of economic inequality. The poster illustrations must be designed in a conscious manner with relevance and engagement to the poster is something that is of importance too.

DELIVERABLES
You have to deliver a graphic/visual outcome representing the given theme, based on the following outlines. Only one final graphic design needs to be submitted. The image should be of size [2800px x 3200px] in portrait or landscape digital format (JPEG only). The graphic may be entirely hand-drawn and rendered, digitally created, or a combination of both. The usage of photographs, stylized/credited or otherwise, directly is strictly not allowed.

The use of lassoed graphics lifted from an existing image is limited to half of the total graphic. (The guidelines are indicative, and are placed only to reduce plagiarized artworks – any infringement detected or reported will be notified, and may be removed from competition if found guilty).

The list of deliverables is:

1. Title

2. Subtitle

3. Artwork

4. A few process images

5. A statement in about 100 words supporting the artwork – You can attach this as an additional image below your artwork

OBJECTIVES
Awareness: Primary aim is to inform and spread information about this issue.
Expression: The graphic should effectively communicate its intent and idea to the viewer.
Lucidity: Clarity in composition and intent to communicate the idea better.
Visual Delivery/Aesthetics: A distinct visual language to help the graphic stand out for better communication.