‘This is not just a showroom’: going BettePlaces | News | Architonic

‘BettePlaces is not just a showroom,’ Rensinghoff was keen to emphasise when I got there. ‘We wanted to give our customers a new perception of our brand. So, it’s a place for communication, experience, and inspiration.’ Designed by Lake Constance-based office atelier 522 and organised across 1,800 square metres of prime floorspace at Bette HQ, the project is fundamentally about proof-of-concept, demonstrating to architects, planners and dealers, via 16 stand-alone ‘micro houses’, how the brand is as much a trusted project partner as it is a supplier of high-end products.