the omega x swatch moonswatch has dropped and it’s causing shopping chaos

THE MOONSWATCH REIMAGINES OMEGA’S LEGENDARY MOONWATCH

swatch has collaborated with omega in the new bioceramic moonSwatch 11-piece collection, reimagining the omega speedmaster moonwatch. the unexpected, provocative and visionary partnership erupted during the weekend, creating a shopping frenzy in many swatch stores around the world. 

drawing inspiration from space, the eleven watches have been named after planetary bodies — from the sun all the way to pluto. 

MADE ON BIOCERAMIC, A MIX OF TWO-THIRDS CERAMIC AND ONE-THIRD MATERIAL DERIVED FROM CASTOR OIL

known as the watch that went to the moon, omega’s moonwatch is legendary and has proven to be a must-have for collectors. but at around USD $7000, it’s not an option for some. with the swatch bioceramic moonSwatch, the two companies want to make the iconic design accessible to everyone. priced at around USD $260 — you could get the 11-piece collection for less than the omega moonwatch — thousands of shoppers lined up at stores from switzerland to the US, wanting to get one.

referencing the original omega speedmaster, the bioceramic moonSwatch design features an asymmetrical case, the famous tachymeter scale with dot over ninety, and the distinctive speedmaster subdials. its made in bioceramic, a unique mix of two-thirds ceramic and one-third material derived from castor oil.

the collection comes in rarely seen colors, and each one features its own mission statement. the battery cover features the depiction of its planet, while a spacesuit-ready velcro strap adds a final touch of astronaut chic.

if you couldn’t get yours, don’t worry, this is not a limited edition release and a restock should be on its way.

spacesuit-ready velcro strap