See It: DI-NOC™ architectural finishes from 3M transform spaces at Milano Design Week 2021 | Architecture | Architonic

3M™ DI-NOC™ Architectural Finishes were used throughout the Elle Decor Italia project “La Casa Fluida (Fluid Home),” an exhibition-installation curated by Elisa Ossino Studio and featuring interactive installations by Kokoschka Revival. This project was a celebration of the metamorphosis of the domestic space, with a dimension of total hybridization of functions and perceptions.

“We have created this project to illustrate how the home has evolved, particularly with the last recent chapters in our life, after the pandemic,” said architect Elisa Ossino. “We imagined a home which becomes even more fluid in the future.” Ossino highlighted the use of color in the project, as well as the attention to sustainability and a focus on the need to get back to nature. “To cover the curved walls’ outer surfaces we decided to work with the new collection of 3M™ DI-NOC™ films,” she said. “The material is extremely light and settles perfectly to create these flexible areas in these flexible space. 3M is also committed to sustainability…in all its manufacturing processes, so this choice seemed to be perfectly aligned with the project.”