RH Bets on Retail, and Its Luxe New San Francisco Gallery Is Here to Prove It
The Dogpatch space involved the restoration of Bethlehem Steel’s century-old, Classical Revival–style Building 101, designed by local architect Frederick H. Meyer. Its refurbishment has notable moments: The grand stair rotunda, carved limestone fireplace, period oak paneling, and rose marble surfaces. Once the offices of industrial magnates, draftsmen, and naval architects, the space is now a palatial emporium.
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Through an ornate wrought iron door, the gallery is stacked across five floors and 80,000 square feet. It showcases RH Outdoor (Level 4), RH Modern (Level 3), RH Interiors (Level 2), and an exclusive preview of RH Contemporary (Level 1), a collection bridging classic and modern that is set to launch later this spring. At street level, two bars flank a live-fire restaurant called The Palm Court. On the rooftop, an RH park inspired by the parterre designs of the French Renaissance. The location’s many levels connect through the original stair rotunda, a cylindrical volume 20 feet in diameter, rising from an elliptical passage off the lobby. From the second floor, a new grand spiral staircase ascends to skylit Levels 3 and 4 toward a 13-tier Serenella chandelier.
Visitors can use the building to experience glamour. Copious and diverse furnishings—as well as sumptuous materials and scenography—recall the city’s Gilded Age. But for professionals and their clients, there’s much more to the space than browsing wares and sipping local cabernet. On the building’s hard-working lower level, the 10,000-square-foot RH Interior Design Firm & Atelier is the brand’s largest professional resource to date. A creative workspace for collaboration and ideation, it hosts RH’s rug gallery and voluminous libraries of fabrics and leathers, furniture and lighting finishes, along with a jewel-box space dedicated to bath and cabinet hardware.
These gems share the floor with three private presentation rooms. While working, designers and their clients can order lunch or dinner from The Palm Court to enjoy in-studio. Its menu runs the spectrum of indulgence—from wagyu ribeye to birthday cake. How better to celebrate a homecoming?
