Reform opens a flagship East Coast showroom in Brooklyn’s Dumbo neighborhood, designed with Norm Architects

A new East Coast showroom for Reform, a Danish company that makes stylish modular kitchens, has opened its doors in Brooklyn’s Dumbo neighborhood. The location, within a warehouse storefront along a cobblestone street, is a smart one, as many of New York’s in-demand architects work here, including the local office of Bjarke Ingels Group (who designed the STRAP collection for Reform).

Founded in 2014, Reform delivers high-end yet affordable cabinets, countertops, drawers, and organizers in a range of customizable arrangements. As mentioned, the company often collaborates with notable designers, past collections have engaged the likes of Jean Nouvel, Aspekt Office, Muller Van Severen, Cecilie Mantz, Sigurd Larsen, Studio David Thulstrup, and Note. Two versions (SURFACE and PROFILE) have been designed by the Copenhagen-based Norm Architects, who worked with Reform to realize their New York location.

In Dumbo, Norm Architects’ layout, inspired by the existing industrial feel, installs a wide range of Reform’s possibilities into the walls and as free-floating islands. A central mass, dubbed the “monolith,” disappears via drywall; above it offers a mezzanine office space while below it stages a low seating area and additional cabinetry vignettes in its niches. Select tasteful chairs, pendants, and other lights set the mood for Reform’s products to take center stage. “We have tried to create a calm, yet grand architectural background which lets each kitchen’s high level of detail and materiality stand out,” Katrine Goldstein, managing director and partner at Norm Architects, said.

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