pink ribbon organizes retail display within factory store in inner mongolia

waa (wearchitechanonymous) rethinks retail through color

waa (wearchitechanonymous) designs ERDOS Land, a 2,600-sqm factory store within the ERDOS headquarters complex on the outskirts of Ordos city, Inner Mongolia Autonomous Region. The project integrates retail, leisure, and tourism functions, housing all of the brand’s labels under one roof and accommodating up to 700 visitors per day during peak seasons. An additional 700 sqm of space supports a children’s play area, a café, and a tourist center.

The design approach is rooted in an exploration of how color shapes perception within spatial environments. Instead of modifying individual pigments, the project emphasizes the relationship between colors and their surroundings to shape perception. Pink surfaces and frames are selected to soften the retail environment and create optical vibrations that lighten the atmosphere while ensuring garments remain the focal point. A continuous pink ribbon-like rack runs through the space, doubling as a structural and organizational device: it supports task lighting for booths, provides wayfinding for visitors, and manages the visual scale of the merchandise.

all images courtesy of waa (wearchitechanonymous)

Looping shopping routes organize ERDOS Land factory store

Circulation guides the spatial organization by Studio waa (wearchitechanonymous). Four central islands structure the floor plan, allowing shopping routes to unfold as either a continuous loop or a set of interconnected figure-of-eight paths. Each island is dedicated to a specific garment type, including scarves, jumpers, accessories, and general wear. Along the perimeter, opposite booths host the brand’s five labels, separated by aggregate pillars that incorporate fitting rooms.

The children’s booth integrates play elements directly into the retail environment, with climbing structures, adapted garment rails, and feature chandeliers that double as supports. These devices extend the store’s broader emphasis on playfulness, embedding moments of interaction into the shopping experience. A seamless membrane ceiling unifies the entire space, controlling light levels, softening shadows, and enhancing garment displays. This contoured ceiling, combined with rhythmic lighting and carefully orchestrated color compositions, maintains visual clarity across the large-scale interior.

waa (wearchitechanonymous) completes ERDOS Land in Ordos

the factory store integrates retail, leisure, and tourism

the design explores how color shapes spatial perception