Phygital HORECA Experience Design
Phygital HORECA Experience Design
A leading international coffee producer, together with Desall, invites you to research the most innovative phygital interaction models currently available on the market, including through fieldwork in HORECA venues. The objective is to identify experiences and services capable of connecting physical consumption moments with digital interactions, enhancing the customer journey, strengthening brand-consumer relationships, and generating tangible business value.The activity includes field research and an analysis of international benchmarks in fast-growing segments, aimed at identifying replicable models already available on the market. The research shall document the main physical and digital touchpoints, activation triggers, enabling technologies, and their role throughout the customer journey.Based on the evidence collected, participants shall then define and present an original phygital concept for the coffee sector.
A leading international coffee producer, together with Desall, invites you to conduct research, including fieldwork, into the best phygital interaction models currently available on the market. The objective is to identify solutions capable of connecting the physical experience in HORECA venues with digital services designed to enhance the customer experience, strengthen the relationship between the brand and consumers, and generate tangible business value. Deadline: 29 October 2026.
Link to Registration form
1° Award: €10002° Award: €10003° Award: €10004° Award: €10005° Award: €1000
Total Award: €5000
Open to the public/Minimum requirements (Open to anyone that complies with the requirements), Single stage (Winners selected immediately)
Participation is free and open to creative talents of any nationality aged 18 or over. Participants may submit one or more projects; however, only projects submitted through the dedicated contest upload page on www.desall.com will be accepted.
Registration Opens July 31, 2026Registration Closes October 29, 2026Deadline to Submit Project October 29, 2026Winners announcement Date February 28, 2027
Location of Project (if developed)
Banner, Poster, Brochure or Triptic of Competition
