Finally, environmental problems aren’t just those we face today. Exhibiting at Material Matters, The Tyre Collective shocked visitors with an alternative truth about electric vehicles. Whilst the environmental aspect of EV-use over petrol vehicles was not questioned, the Collective looked ahead to what the increased use of heavier vehicles will do to overall tyre wear and pollution. In response to the issue, the studio has prototyped a device that manufacturers can place behind tyres to collect worn rubber, and also developed a variety of products, from jewellery to batteries and pressure sensors, that either upcycle or recycle the material.

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