LG signature plays ‘hide and seek’ with company molteni&C

LG signature’s short film ‘hide and seek’ reveals a magic world

 

Ready or not, here it comes: for Milano Design Week 2022, LG SIGNATURE, the premium appliance brand of LG Electronics, presents the short film Hide and Seek. Envisioned by Francesca Molteni and produced by Muse Factory of Projects, the picture seals the partnership between LG SIGNATURE and Molteni&C as both seek for stylish design, natural elegance and precision of fine craftsmanship. Without hesitating to explore new techniques, the quality and value of their refined contemporary creations only gets better. 

LG Electronics presents the short film Hide and Seek by Francesca Molteni

 

 

Written and produced by Muse for LG SIGNATURE, Hide and Seek immerses viewers in a magical, joyful and playful world. The film portrays the discovery of a new planet, into which brother and sister Vicky and Marty lead the viewer by the hand. They enter a real space, a design setting, a world of apparently inanimate objects, and then lose their way, spellbound, captured by the marvelous arrival of new, unexpected friends.            

the children play hide and seek, chasing each other and getting lost when gradually the new LG SIGNATURE collection becomes the protagonist of the story

 

 

panels light up, drawers open up and tv’s roll up out of nowhere

 

As the title hints, the children play hide and seek, chasing each other and getting lost when gradually the new LG SIGNATURE collection becomes the protagonist of the story. The technology of the company’s products seem to be activated by magic, lighting up panels, automatically opening doors and drawers, and unfurling the glory of an roll-up TV screen right before their eyes. The magic of the high-tech systems shows the siblings how human it can be, adapting to their needs in a functional and stimulating way. At the same time, creativity becomes a tool to imagine a different future, also in domestic spaces.

LG technology seems to be activated by magic, lighting up panels, automatically opening doors and drawers

 

 

LG SIGNATURE reveals the automated glory of the products

 

The set is the Molteni&C showroom, immersed in darkness. The light turns on and the spaces become visible, room after room. The LG SIGNATURE products are in their places: Rollable OLED TV, OLED 8K TV, the refrigerator, the wine unit, the washer/dryer and the air purifier. They are introduced one by one, just like the actors in a performance.