In the spotlight: Mara’s fresh designs take the stage | News | Architonic
If design were fashion then the Salone del Mobile would be a supermodel. It’s certainly got the looks. Or, rather, it attracts the crowd with the looks. Seeing and being seen is built into the very architecture of Fiera Milano Rho, where endless walkways and travelators deliver a steady stream of whatever the plural of ‘la bella figura’ is. Visitors may be wearing comfortable shoes for this trade-fair marathon, but they’ve got their game-faces on. It’s Italy, after all.
Premium Italian furniture manufacturer Mara took the spectacle of fashion as its cue for this year’s Salone, creating for its stand an immersive space reminiscent of the live catwalk show, replete with runway and backstage wings. No pouting models, though. Instead a raft of new products…
