Humanscale: a new path for workplace design | News | Architonic

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With the political, economic, social and ecological rollercoaster seemingly careering out of control, we are discovering what might be considered by some as the blooming obvious but by much of the business world who often like to box consumers, a hurdle: we humans are multifaceted and changeable. For Baiju Shah of Accenture Song, the creative arm of the consulting conglomerate, the term life-centric is replacing customer-centric, as people grapple to focus in on themselves, their health, happiness and survival, while panic planning for the future of the planet.

‘With external forces exerting more pressure, and a list of practical and ethical considerations that keeps getting longer, people are facing more complex and more frequent decisions than ever before,’ writes Shah in a recent report. ‘To help make decisions, consumers are looking to the people they trust the most: themselves. Now, they are ready to act in their own best interests –  because if they won’t, who will?’

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