For the heads of New York’s newest design showrooms, city life has returned—for good

Like most retail-rich districts across the globe, Manhattan’s Soho and Tribeca neighborhoods were hit hard by the pandemic, prompting the closure of many retailers and a quick pivot to the digital marketplace. This transition was particularly difficult for design showrooms, whose ultra-custom products, often considerable investments in and of themselves, require far more attention to detail than can be gleaned from a web-resolution image viewed on a smartphone. Fortunately, energy seems to have returned to downtown, as a slew of new design showrooms have cropped up alongside stalwarts that weathered the storm.

AN Interior checked in with five global brands that recently debuted storefronts to hear why Soho and Tribeca felt like the right fit and what they hope to achieve in these gorgeously designed outposts.

Learn more about New York’s design showroom renaissance at aninteriormag.com.