Flou furniture stories: a look at the Italian manufacturer’s 2022 visions | News | Architonic

One brand with a strong grasp of why this furniture appeals is high-end Italian company Flou. Its latest furniture collection, destined for the living room, bedrooms and outdoors, was launched at Salone del Mobile this year. In its 2022 catalogue, Flou presented the collection by imagining it furnishing four houses with distinctive characters that embody different, albeit overlapping lifestyles. The products are photographed in settings that suggest moments of rest, relaxation and restorative holidays. Outdoor furniture shown on terraces, with views of lush landscapes, reinforces this idyllic atmosphere, suggesting unhurried afternoons or evenings spent communing with nature. Overall, the collection has a lightness that conveys optimism and insouciance.