Family Values from Verzelloni

As a family working from home and having access to the homes of potential customers, they have taken not only operational but design inspiration from the situation. “For sure, working from home has changed our perspective,” says Verzelloni. “Like a lot of things in life your small reality is a mirror to what is happening outside. Working from home makes us understand what other people need working from their houses.” And holding the mirror up to their own family group has directed the details and choice that is built into the newest product. “my uncle is tall, I am smaller, I like certain colours and he might like another,” says Vittoria Siniscalchi, who is in charge of digital marketing and the daughter of Tiziana. Our products are a reflection of our family but of others’ too.