Chengdu Smart Media City // QUAD Studio

Text description provided by the architects.

In September 2021, QUAD studio participated in an international competition for a Media City in Chengdu Xinchuan Innovation and Technology Park in the Zhonghe area of the southern part of the Chengdu High Tech Zone. In collaboration with Dalu Architecture, our design was awarded first runner up and consists of 4 office towers, a service apartment, and retail podium spanning across 2 sites.

Located in South of Chengdu CBD in Xinchuan Innovation and Technology Park on the cross roads connecting to Metro Line 6 and future line 25. The mixed-use development blurs the lines between Nature, Medical Industry, New media, Big Data and a new retail experience. Inspired by the next generation and their future lifestyle comprising of the influence of big data, we explored opportunities to create a series of immersive space for people to journey into the social interaction.

Pixels are the foundation of information, inspired by this concept of pixel manipulation, we create a media city by creating 3 dimensional objects based on these pixels. These objects cluster together creating different functions and spaces. The shifting and displacing of objects create openings within the object massing for media and nature insertion.