bottega veneta celebrates italian artisans with ‘bottega for bottegas’ intiative

bottega veneta shines a light on ITALY’s independent makers

this holiday season, luxury fashion house bottega veneta is giving up its prime advertising spaces to 12 bottegas from across italy. aptly called ‘bottega for bottegas’, the initiative celebrates the independent makers and creatives who make up the country’s world-renowned culture of craftsmanship.

‘we are thrilled to launch bottega for bottegas alongside italian artisans with whom we share the common values of creativity and craftsmanship,’ said bottega veneta CEO bartolomeo rongone. ‘we are proud to offer worldwide visibility to these ‘bottegas’ that are deeply rooted in italian culture, specially at a time where smaller entities continue to be impacted by the pandemic. it is with honor that we have passed on our advertising spaces, website, newsletters, and store windows and we hope that this will further highlight their excellence at a global level.’

images courtesy of bottega veneta

the campaign includes advertising spaces across milan and artisanal products displayed in bottega veneta store windows. the selected bottegas also feature on the fashion label’s website, where users are directed to the sites of the independent shops in question. artisans include the amatruda family, who has a 750-year history of paper making, and bespoke drum makers alessandro respighi and daniele accardo. visit the official bottega veneta website here to discover the 12 bottegas.

bottega amatruda