AXOR and the colour of the sea | News | Architonic
‘The palette is based on the designers’ observation that colours often gain vibrancy and intensity when seen through water, and it reflects our brand’s elemental connection to nature through water’ explains Anke Sohn, head of global brand marketing at AXOR. The Aquamarine shade, for example, stands for the chromatic character of a calm sea. Ice is defined by blue layers of glaciers and sea ice. And sand is reminiscent of coastal beaches, wet from the receding tide. As the designers explain, ‘We chose the colours to match a wide variety of bathroom surfaces, from enamel and concrete to marble and wood.’ A gloss finish gives the fittings the impression of being covered by a layer of water, which creates a special depth and liveliness on the surface.



